Designing and creating is in my DNA. As I observe my younger son inventing with lego blocks or crafting with found objects, I smile because I know where he gets those urges.
Our story begins with late nights. After solving problems in the office, hustling with household chores, and reading bedtime stories, I would escape to create. When pursuing a creative goal, it tends to consume me. This was motivation to stay up as long as I could bare. And the next day? Repeat.
I even adopted Steve Jobs's philosophy on clothing - wear a uniform to preserve your mental capacity for what really matters. This may sound insane, but we only have so much brain power in a given day, and small decisions take more brain power than you think. People at work began to notice, but I didn't care. My black sweater and jeans outfit was liberating and empowering.
On weekends, my husband planned special "dad and me" outings for the kids so I could push my creative work forward, in daylight for a change. He organized a few getaways, too.
This is how Dear Beni came to be. Countless twilight hours, a redesign of daily habits, and unwavering support from a loving spouse.
Why stationery? you might ask. My vision for Dear Beni stretches beyond stationery, but supporting the art of writing is my firm starting point. When you take a moment to pen your thoughts, the emerging words are different compared to a verbal exchange. They become more precious, more memorable. To me, this is a gift worth giving...a priceless gift that can leave a powerful impression. Your sincere feelings of affection, gratitude, compassion...what is a better gift than that?