Heartell Press is the design and manufacturing studio of artist and printmaker Rachel Kroh. Her letterpress greeting cards and art prints feature Rachel's hand-carved woodblock designs. Originally located in the Gowanus neighborhood of Brooklyn, New York, Heartell relocated in August 2016 to Fort Wayne, Indiana.
Heartell Press began in 2014 when Rachel was caring for her mother during her treatment for cancer and had a hard time finding warm, sincere cards she wanted to send between visits. The collection has expanded to include cards for all kinds of milestones and everyday occasions. Helping people to be present to one another no matter what life brings is the purpose of every design.